1.State the problems or problems that exist within the company. Begin your paper with a statement of the main problem. Your problem statement should not be an exhaustive list of everything that is wrong. Rather, it should be one or two central issues around which all else are organized. You should be able to state a problem in three sentences, or less.
Problem Analysis. Provide an analysis of each of the problems that you previously stated. This is where you identify relevant facts from the case and apply a conceptual model to diagnose the problem. Analyze the problem you identified (and not some other problem). Organize the facts into a coherent whole as if you were presenting evidence to persuade a skeptic. Clearly state any assumptions that you’ve made. Provide evidence from the case to support your analysis: use quotes, numbers, and facts from the case or other sources. Analyze the problem using a conceptual model from the readings or lectures. Apply the conceptual model fully and explicitly; don’t “cherry pick.”
State the potential solutions for each problem and the advantages and disadvantages of implementing each solution. Do not just repeat the solutions shown in the case – provide at least 2 new solutions.
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