Thank-you for your Milestone # 1. Unfortunately, your paper talks almost exclusively about Apple and iPhone. This milestone is NOT about a company; it is about the INDUSTRY of which the company is in. So your paper should have been about the entire smartphone industry or whatever category you are using.
You did not provide appropriate information for the Porter’s 5 Forces analysis; you don’t address drivers of change in the industry (like – technology or how consumers’ tastes are changing or how they are changing, etc.).
You’ll need to redo your paper just to address the INDUSTRY; drop the references to just Apple. And I need ACTUAL STATISTICS about the INDUSTRY…
Remember that Milestone # 2 is ONLY ABOUT THE COMPETITION.
Modify this one
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