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Learning Activity #2

Amazon, Google and Southwest Airlines all use data to make decisions. Select one of the three companies and research how they use data to make decisions.

  • Using the class material and your research, explain how the company you selected uses data and why it works for them.
  • Can you see the system working for a smaller company or a company that has a different purpose?
  • Does data use in decision making have advantages and disadvantages? If so what are they?
  • Did the company you selected address these advantages and disadvantages in its data driven decision-making? Be sure to support your reasoning using the course and research material.


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