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Management in greater depth

This week, you will be starting work on your Final Project for this module. The purpose of the Final Project is to apply the concepts and techniques of the module to the analysis of real-world situations or problems. Students are expected to use diverse sources of information and to carry out an original analysis rather than summarise or rehash existing work. Students are encouraged to use situations and data from their own experience where possible.

Your task for Week 5 is to prepare and hand in a proposal including the nature of the project, the sources of information that you plan to use, and the most important concepts and techniques to be applied. You will receive feedback on the proposal from the Instructor in Week 6, which will give you time to make adjustments.

The purpose of the Final Project is to examine an issue of multicultural management in greater depth, providing an analysis of the ways in which theory and practice influence management decisions regarding the issue. The analysis and evaluation of the issue you select must be based on the concepts that you acquire throughout the module.

There are three topics, one of which relates to the Master of Science in International Management, another to the Master of Science in Global Human Resource Management and the third to the Master of Science in Global Consumer Marketing. You are not required to choose the topic that relates to your programme.

Project: For your final project, you should select one of the following topics:

  1. Multicultural management in the virtual project setting,
  2. Human resource management in multinational enterprises, or
  3. Marketing to multicultural audiences.

After selecting a topic, you should:

  1. Identify the most critical issues faced by managers with regard to the topic,
  2. Outline solutions to the issues you identify using theories and best practices presented in this module,
  3. Cite real-world examples (you may wish to focus on the issues and challenges faced by a particular organisation, but should include more than one organisation in your analysis),
  4. Consider any ethical implications of both the problems and the solutions that you identify.

Completion of the Final Project will require a thorough understanding and application of multicultural management concepts


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