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May 28, 2020

Marketing and development for a 500-bed hospital in Chicago

V Question 1
You are the director of marketing and development for a 500-bed hospital in Chicago. Your chief executive officer (CEO) has assigned you to lead the process of creating directional strategies for the hospital. Most of the hospital’s department directors and other participants in your strategic planning process have never created directional strategies before. They will need guidance from you on this process in order to participate effectively.
How will you explain the process for establishing directional strategies? What guidance can you offer them to implement these strategies with your knowledge of directional strategies?

VI Question 2
You are a hospital vice-president assigned to lead this year’s strategic planning process. Your facility is a 200-bed long-term acute care hospital in Alabama. At your first strategic planning session, you want to make sure that all of your participants understand positioning strategies, both market-wide strategies and focused strategies.
How will you explain these strategies to your participants before the planning process begins? Do you feel your inputs strategies are sufficient to meet the needs of your facility? Why?

VII Question 3
You are the chief executive officer (CEO) of a small community hospital in Nebraska. You serve a town of 5,000 people and a large agricultural region surrounding the town. As you prepare for strategic planning this year, you realize that your hospital will need to go through re-engineering in order to survive financially under the new reimbursement regulations announced by the Centers for Medicare and Medicaid Services.
Discuss the key principles you will need to follow as you begin there-engineering process? What do you believe are the most important considerations here, and why?

VIII Question 4
How can a healthcare manager apply what they learned in college to their current or future career? How might the lessons they have learned positively impact their career success?

Sample Solution

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