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marketing assignment 1561487 2

Assignment 1 (i)

Task: Go to “SAIBT online” at the SAIBT course web site. Pick one of the articles for 

assignment 1. Your task is to explain how the situation in the article relates to a topic in this 

course. For example, an article might discuss how a company is gathering or using marketing 

intelligence. Your assignment would outline what the company is reportedly doing and then 

relate this to the course content on marketing intelligence. Your assignment could potentially 

explain why the company is doing this in a particular way, based on the course content, and how 

what the company is doing is similar to, or different to, the material presented in lectures and the 

textbook. No credit will be given for description or repetition of the article. We will not 

mark any more than 400 words (10% over). The assignment may be written in short answer and 


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