Assignment 1 – MBALN670 – Supply Chain Management
Prior to attempting the assignment questions please read the following
Welcome to Cruise International
Overview of Cruise International
Mission Statement which includes:
o Cruise Data • North American Passenger Capacity • Cruise Destination Data
• Cruise Destination Data (Seasonalized) • Average Length of Cruise Data
• Length of Cruise Demand Data • Average Capacity Utilization
Quality Survey Data • Billing Errors Data • Guest Survey Data
• Housekeeping Stateroom
• Cleaning Data
o Housekeeping Work Sampling Data Hours Required to Accomplish Routine Maintenance Tasks
Cost Reports Processing Time Chart
Guest’s Survey Form Activities for Telemedicine System Implementation
Guidelines for assignment This is an individual assignment Ground your answer in relevant theory Plagiarism and reproduction of someone else’s work as your own will be
penalized Make use of references, where appropriate – Use Harvard or APA referencing
method. Late submission implies a deduction of 10 marks per day Structural elements should include an introduction, main body, and a conclusion Weight – 50%
All of the following questions are to be attempted.
Maximum word count: 2000 words
Type of assignment: Essay
Start / Finish : Week 2
Learning Outcome Assessed: 1,2,3
CHAPTER 4: Supply Chain Management at Cruise International, Inc.
Bob Bristol, your boss at Cruise International, Inc., just called to tell you that he was
impressed with your progress thus far in familiarizing yourself with operations at CII-
both the strategic details pertaining to its mission, competitive priorities, etc. and the
specific details concerning its services and processes. He tells you that, with all the
buzz about supply chain management (SCM) that you hear these days, CII is actively
interested in exploring how different SCM concepts and techniques could be used in
their operations. Maintaining an adequate, assured supply of a variety of mechanical
equipment, entertainment equipment, retail merchandise, food products, and supplies
for maintaining the ship is critical to CII. Meghan Willoughby, Chief Purser aboard the
Friendly Seas I, has a couple of specific assignments that you will work on later. But for
now, Meghan would like a concise research report for the top management team
addressing SCM issues relevant to CII.
“Leila Jensen liked your write-up on the CII service package and delivery system.
Meghan Willoughby wants you to prepare a similar report addressing SCM issues
relevant to CII. Senior Administrators at CII are actively involved in exploring how SCM
concepts and techniques could be adopted in their operations. Prepare a concise report
addressing the specific questions that Meghan has put together for you. I look forward
to receiving your report, which I am sure will provide insight for SC applications at CII.”
1. Provide a comprehensive explanation of the essential concepts of SCM
and explain to what extent SCM is applicable to a service operation
such as CII.
2. Evaluate how partnering with some of the suppliers could benefit CII.
What issues should CII consider when developing partnerships?
3. Purchasing, a major function in SCM, is critical in the cruise line
industry. Critique the potential conflicts of interest or ethical issues
facing the purchasing function.