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W3a1 | Marketing homework help


Discuss how and why online advertising and promotion is effective and essential to internet marketing.

Discuss the concepts of customer acquisition, conversion & retention and why are they important for the marketer when developing marketing strategies?

 Explain the customer lifetime value (CLV) concept. Thinking about a specific firm, how could it use the concept of CLV to increase the overall profitability of its customer base?

Provide graphics and charts to support your discussion.

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